There are plenty of companies and consultants out there offering internet marketing solutions, but what kind of things can they do for you as a business owner, and how much help can they be?
Whilst it is possible to promote your product or service online without the help of anybody offering internet marketing solutions, there is a lot to learn. Designing a good strategy is half the battle, but even if you can do that by yourself you still need a lot of skills to put it into practice without any outside assistance – you need to know about branding, design, writing good content, setting up and using all different social media sites and services, search engine optimization, and how to analyze the success of your online campaigns.
This can be daunting for some business owners, and other simply don’t have the time or the interest to warrant attempting to do it all on their own. This is why there are so many people offering internet marketing solutions that can help with, train you in, or completely outsource your internet marketing.
Some of the services commonly offered are:
If you want to eventually manage your own internet marketing but currently lack the skills, there are providers who will train you and your staff up in the techniques you need. Alternatively, you could hire a consultant to work closely with you on one campaign, and pass on their knowledge to you as they do so so you have a better idea how to handle future ones.
Internet marketing solutions consultancies can take on the planning and execution of your entire strategy for you if you want them to. They will work with you to find out what you need and the results you are aiming for, and then will set to work coming up with the best approaches you can take.
SEO (search engine optimization)
SEO consultants can help boost the Google rankings of your sites, so you get more incoming traffic and a much bigger audience.
Consultancies or individual freelance writers can generate content for your websites, communications and blogs to your specifications, so you can have professionally written copy throughout your web presence, in whatever volume you need. This can also be optimized for whatever keywords you ask for, so it handles the SEO element for you too.
While it is pretty simple to configure a blog or website that looks reasonably good, if you want something unique and bespoke created solely with your business’s vision in mind then it is often worth getting a professional designer to work on your web presence. They can work on a consistent, branded look you can use across your e-commerce site, blog, Twitter homepage, in fact, any customizable bit of web real estate you occupy.
You can pick and choose which internet marketing solutions you need and handle some of the others in house, learn how to do the whole thing yourself, or go for a completely outsourced solution. There is so much flexibility that it is worth looking at the comparative costs of a few different approaches and deciding what makes the most sense for you.