For small businesses, it’s not easy to set aside precious budget for Internet marketing solutions. However, in a very real sense having an Internet presence and Internet marketing solutions to publicize that presence can make the difference between becoming a medium-sized business or drifting into obscurity. It’s important therefore to make sure you
1) have an SEO-friendly website,
2) keep it in shape and
3) take initiative to provide your target audience with the information they need to access your products. Much of this information can be provided with SEO content written for search engines and for qualified buyers and best of all, you can do it yourself.
Internet Marketing Solutions: What is SEO content?
SEO content is content that is written with specific keywords or keyword phrases in mind. These keywords must be used throughout the text and placed in respective meta data tags so that the search engine has textual guides to your content.
Internet Marketing Solutions: Start with Keywords
Many Internet marketing companies talk of keyword research as if it were rocket science, and on a large scale, keyword research can be complex. However, keyword research is nothing more than good common business sense. Simply place yourself in the shoes of your customers and ask yourself what keywords or phrases they would “Google” or “Yahoo” in order to find your products. Then, create landing pages (a page a visitor would land on) using those keywords. Let’s say you own a sporting goods website for instance. If many of your customers come to your business looking for inline skates, write pages entitled:
K2 Inline Skates
Rollerblade Inline Skates
Salomon Inline Skates
UltraWheels Inline Skates
Inexpensive Inline Skates
Fast Inline Skates
Black Inline Skates, etc.
Whatever your customers look for, write about it. You are the expert! You can provide yourself with many of the Internet marketing solutions your business is in need of.
Internet Marketing Solutions: Landing Page Logistics
The amount of times that you use a keyword or a keyword phrase in a landing page is debatable. When I write, I try to have one occurrence of a keyword for every 60 words of text. Your content however needs to sound natural—not “salesy” or stilted. Try to write at least 250 words per page and place your exact keyword phrase in the title tag of the page as well as within the header tags, the meta description and the meta keywords tag. If you have an employee who is involved with the technical aspects of your website, ask him or her to take care of this process. Although the importance of meta data may be small, it can be a meaningful part of your company’s Internet marketing solutions.
Internet Marketing Solutions: Linking
When creating links for your pages it is important to consider the pathway that will concisely direct your website visitor to exactly what he or she is looking for. From the landing page, the visitor shouldn’t have to click more than once or twice to arrive at the product or information he or she is looking for. For instance, on your “K2 Inline Skates” page, you could have two graphic buttons that read respectively “Order Now” and “Learn More.” These buttons present two very clear options for visitors. Interlinking between your landing pages can also contribute to higher search engine results.
Internet Marketing Solutions: Details to Consider
When creating your pages, consider whether or not your audience is local. If they are, consider mentioning localized topics or local areas where inline skating is popular. Include information blurbs about the health benefits of inline skating or regarding inline skating championships or tournaments that may be presented in your area. Inline skating videos might also be a popular sale if placed on your landing pages or product pages. Be creative. You know your audience! Give them what they want. After all, the more personalized and localized a site is, the more likely it will be able to establish online “relationships.” Also, localized keyword phrases such as the following could also be considered:
Buy Inline Skates in Maryville
Buy Inline Skates in Branson
Buy Inline Skates in Vonster, etc.
These keywords may require additional research, since it’s not certain how many searches are actually done using localized keyword phrases. However, localization research is definitely worth your time if you want contribute to Internet marketing solutions for your own Internet marketing campaign.